Dr. Philip Kotler, a qualitative interpretation of the brand: the brand is a name term marks, patterns, or their mutual combination, to identify a consumer or a group of consumer products or services, and phase difference with competitors' products or services.

The 菲 benefit 普 section especially the 勒 Doctor does to the brand to settle sex of hermeneutic: the brand is a specific name to call the technical term marking sign pattern, or they combine mutually, in order to identifying the product or service of a certain consumer or a certain consumer, and make

Dr. Philip branch Teller has made the qualitative explanation to the brand: The brand is one kind of name terminology mark mark design, perhaps their inter-combination, with distinguishes some consumer either some group of consumer's product or the service, and causes it distinguishes with the compe

Dr Philip Kotler on brand did a qualitative explanation of: brand name is a term marker symbols, patterns, or their combination, to identify a consumer or group of consumers of products or services, and make it and distinguish them from competitors ' products or services.

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