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關注:1
2013-05-23 12:21
求翻譯:The search for general trends in markets has a long history. Nevertheless, some 70% of new products put in the market fails. In marketing science the adoption of new technologies is traditionally studied using the Bass model [1], which was first posed in 1969, and which relates the fraction of consumers adopting a new 是什么意思?![]() ![]() The search for general trends in markets has a long history. Nevertheless, some 70% of new products put in the market fails. In marketing science the adoption of new technologies is traditionally studied using the Bass model [1], which was first posed in 1969, and which relates the fraction of consumers adopting a new
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2013-05-23 12:21:38
搜索市場的總體趨勢,具有悠久的歷史。然而,約70%的新產品投放市場失敗。采用新技術,在市場營銷學傳統研究使用Bass模型[1],這是第一次在1969年提出,有關單位時間內采用新技術,當時的分數目前消費者的一小部分。該模型忽略了廣大消費者的變化,它忽視了他們的社會關系網絡。最近在人類經濟行為的描述的一個重要的觀點是,這些網絡可能是為新產品的成功或失敗的非常重要的。亞瑟[2]認為量的信息,人類通常有處理過大的處理,且個人通常有部分信息立足于他們的決定。因此,他們轉向拇指規則,或戰略,以確定他們的行動。這些戰略往往只是從同行復制,
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2013-05-23 12:23:18
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2013-05-23 12:24:58
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2013-05-23 12:26:38
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2013-05-23 12:28:18
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