Emotional marketing theory emphasizes emotion to create a unique differences in the emotional sustenance of tourism products and product differentiation into a carrier of emotional differentiation, thereby affecting the consumer behavior and brand awareness of the tourists. Tourists and the resultin

Emotional marketing theory with emphasis on creating a unique feeling of variability, and will be placed on emotional tourist product itself, in order to differentiate your products as a carrier for emotional differentiation, which in turn affects the tourists consumer behavior and brand awareness.

The emotion marketing theory strong transfer emotion creates the unique difference, reposes the emotion in traveling product itself, changes into the carrier realization emotion variation by the product difference, then affects tourist's consumer behavior and the brand cognition.The tourist produces

Emotional marketing theory emphasizes the differences of emotion creates a unique, emotional sustenance from the tourism product itself, to achieve product differentiation into vector difference of emotion, which in turn influence tourist consumption behavior and brand recognition. Resulting emotion

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