|
關(guān)注：1
2013-05-23 12:21
求翻譯：Primary Research Qualitative Information sources ，進(jìn)行問卷調(diào)查，問卷調(diào)查的方法有，面對(duì)面的與顧客進(jìn)行交談面談中調(diào)查人員可以充分的提問題，被調(diào)查者也能充分發(fā)表自己的意見，缺點(diǎn)是成本太高，能訪問的人數(shù)有限，故更適用于探測性調(diào)研。Telephone surveys，這樣的調(diào)查方法可立即得到所需要的信息，且提問靈活，成本也低，但交談時(shí)間有限，很難提較復(fù)雜的問題，還可能引起消費(fèi)者的反感。Postal surveys 將設(shè)計(jì)好的問卷分發(fā)給被調(diào)查者，請(qǐng)他們填好后寄回。優(yōu)點(diǎn)是詢問面廣，被調(diào)查者有充分的時(shí)間回答問題；缺點(diǎn)是時(shí)間周期長，問卷回收率低，達(dá)到60%就算成功，費(fèi)用較高-送禮物以保持回收率。是什么意思？ 待解決
 懸賞分：1
- 離問題結(jié)束還有
Primary Research Qualitative Information sources ，進(jìn)行問卷調(diào)查，問卷調(diào)查的方法有，面對(duì)面的與顧客進(jìn)行交談面談中調(diào)查人員可以充分的提問題，被調(diào)查者也能充分發(fā)表自己的意見，缺點(diǎn)是成本太高，能訪問的人數(shù)有限，故更適用于探測性調(diào)研。Telephone surveys，這樣的調(diào)查方法可立即得到所需要的信息，且提問靈活，成本也低，但交談時(shí)間有限，很難提較復(fù)雜的問題，還可能引起消費(fèi)者的反感。Postal surveys 將設(shè)計(jì)好的問卷分發(fā)給被調(diào)查者，請(qǐng)他們填好后寄回。優(yōu)點(diǎn)是詢問面廣，被調(diào)查者有充分的時(shí)間回答問題；缺點(diǎn)是時(shí)間周期長，問卷回收率低，達(dá)到60%就算成功，費(fèi)用較高-送禮物以保持回收率。
問題補(bǔ)充： |
|
2013-05-23 12:21:38
在深度訪談
|
|
2013-05-23 12:23:18
Primary Research Qualitative Information sources, conducted a questionnaire survey, questionnaire, with the way the Face-to-face interviews with customers in a conversation to take the survey questions, respondents were also able to fully express their opinion, the shortcomings are the Cost too high
|
|
2013-05-23 12:24:58
Primary Research Qualitative Information sources, carries on the questionnaire survey, the questionnaire survey method has, face-to-face carries on in the conversation face-to-face talk with the customer the investigator to be possible full to ask the question, also can publish by the surveyor own o
|
|
2013-05-23 12:26:38
Primary Research Qualitative Information sources, survey, survey methods, and customers face to face to talk to investigators can be full of questions in the interview, respondents were also able to fully express their views, disadvantage is the cost too high, can access a limited number, it is more
|
|
2013-05-23 12:28:18
深入的會(huì)見
|
湖北省互聯(lián)網(wǎng)違法和不良信息舉報(bào)平臺(tái) | 網(wǎng)上有害信息舉報(bào)專區(qū) | 電信詐騙舉報(bào)專區(qū) | 涉歷史虛無主義有害信息舉報(bào)專區(qū) | 涉企侵權(quán)舉報(bào)專區(qū)
