Consumer behavior theoretical framework, the combination of theory and Jeremy Lin brand phenomenon analysis aims to analyze the causes and current situation of Jeremy Lin brand development, put forward some constructive strategies for brand development in the future.

In the context of consumer behavior is the main theoretical framework and the Kennedy book, theory and brand in a combined analysis for the purpose of analysing Lin book Inn brand development, causes and the status quo for the brand in the future development of a number of constructive policies.

Take the consumer behavior study as the main theory frame, the bold brand phenomenon unifies the theory and Lin Shu carries on the analysis, is for the purpose of analyzing Lin Shu the bold brand development origin and the present situation, will develop for this brand in the future proposes some co

Theory of consumer behaviour as the main framework, combining theory and phenomenon of Lin Shuhao brand analysis, aimed at analysis of Tag Heuer brand development of the forest and the status quo, for this brand in the future development of a constructive policy.

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