Along with social progress, the advertising image of women's status is constantly rising, but the image of women in the media advertising is mostly a product of male-based visual culture, advertising men as to watch the main body of women as being looked at objects.

As the progress of the society, the advertising image of women in status while in a state of constant rise in the media, but the female image in the ad is more of a product based visual culture, the ad will be seen as men watch as the female body, the object was seen.

Along with society's progress, in advertisement feminine image status although in climbs unceasingly, but in the media advertisement feminine image many is the male standard vision culture product, the advertisement regards as the male the onlooking the main body, the female regards as the object wh

With the progress of society, although the status of the female image in advertisement continues to climb, but the media image of women in advertising is the product of the male-oriented Visual culture, advertising men as a body of the watch, women were seen as the object.

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