As society advances, advertising, image and status of women continue to rise, but the image of women in the media advertising is mostly a product of male-based visual culture, advertising men as to watch the main body of women as being looked at objects.

As society advances, women in the ad image and status in spite of continued to climb, but in the media in advertising the female image is more of a product based visual culture, advertising will be male as female, and watch as the body of the object is seen.

Along with society's progress, in advertisement feminine image and status although in climbs unceasingly, but in the media advertisement feminine image many is the male standard vision culture product, the advertisement regards as the male the onlooking the main body, the female regards as the objec

With the progress of society, although the status of female image in advertisement and in constantly rising, but the media image of women in advertising is the product of the male-oriented Visual culture, advertising men as a body of the watch, women were seen as the object.

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