The formulation of this theory: the response must take the same situation he is profitable or losing money. Generally, when the same amount of profit and losses, the loss will become more frustrated, not so happy when he is when earnings. When individuals see the same amount of loss, frustration wil

This theory is the presentation: It is the response to the same scenario on his profit or losing money. In general, the profit and loss for the same loss in status, there will be more frustration, but rather the profit, you do not have the happy. When the individual volume, such as the loss will be

This theory indication is: The people take to the same situation response in him are definitely the profit condition or lose money the condition.Generally speaking, when in profit volume and amount of loss same situation, people in loss condition time can become more depressed, but when gains actual

Statement of this theory: people's reactions to the same situation and take from him is a profit or a loss. In General, when the same case as the profit and loss, when the loss becomes more frustrated, and when profits are not so happy. When individuals see the equivalent loss frustration level be h