Starbucks price positioning is "most people can afford the luxury" consumer orientation is the "white-collar class." Most of these customers are intellectuals, like quality, food and art, but also higher-income, high degree of loyalty of the consumer class.

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　　The star Barke's price localization is “the most people undertake the luxury goods”, the consumer localization is “the white collar worker”.These customer majority is the senior intellectuals, the hobby high-quality goods, the good food and art, moreover is the income is high, the loyalty extremel

　　Starbucks price positioning is "most people can afford the luxury" consumer orientation is "guy". Most of these customers are intellectuals, like fine, good food and the arts and higher incomes, loyalty is extremely high consumer class.

　　Starbucks price positioning is "most people can afford the luxury" consumer orientation is "guy". Most of these customers are intellectuals, like fine, good food and the arts and higher incomes, loyalty is extremely high consumer class.