Brand positioning: the brand name from Starbucks, you can clearly identify their target markets: not an ordinary public, but a group focusing on enjoyment, leisure, advocating respect for human knowledge-based white-collar city full of Petty Bourgeoisie.

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Brand localization: From the star Barke this brand name, may be clear about its goal market clearly the localization: Is not the ordinary populace, but is crowd of attention enjoys, the leisure, the advocation knowledge respects the human standard the rich small capital affective tone city white-col

Brand positioning: from Starbucks on this brand name, you can clearly identify their target market orientation: is not an ordinary mass, but rather a group focusing on enjoyment, leisure knowledge, advocating respect for the human basis of urban white collar full of petty bourgeoisie.

Branding orientation: from the Starbucks brand name, may clearly identify their positioning of target market: no ordinary mass, but group focusing on enjoyment, leisure, advocating for knowledge respecting people oriented urban white collar full of petty bourgeoisie.