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關注:1
2013-05-23 12:21
求翻譯:對消費者而言,品牌名稱是引起其心理活動的刺激信號,它的基本心理功能是幫助消費者識別和記憶商品。品牌名稱的好壞給消費者的視覺刺激感受程度和心理上引起的聯想差別很大,從而對生產企業的認知感也不同。命名恰當,可以擴大影響,增加銷售;命名不當,則可能減少銷量。產品的性能要消費者使用之后才能體驗,但是一個好的產品名字卻能吸引消費者的眼球。在“眼球經濟”時代,這意味著你的產品只要具有一個好名字也就成功一半了。是什么意思?![]() ![]() 對消費者而言,品牌名稱是引起其心理活動的刺激信號,它的基本心理功能是幫助消費者識別和記憶商品。品牌名稱的好壞給消費者的視覺刺激感受程度和心理上引起的聯想差別很大,從而對生產企業的認知感也不同。命名恰當,可以擴大影響,增加銷售;命名不當,則可能減少銷量。產品的性能要消費者使用之后才能體驗,但是一個好的產品名字卻能吸引消費者的眼球。在“眼球經濟”時代,這意味著你的產品只要具有一個好名字也就成功一半了。
問題補充: |
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2013-05-23 12:21:38
For consumers, the brand name of their mental activity is caused by the stimulation signal, and its basic function is to help consumers identify the psychological and memory products. The quality of the brand names to consumers in the degree of visual stimuli and psychological experience varies grea
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2013-05-23 12:23:18
As to the consumers, the brand name is caused by its psychological activities stimulate signal, and its basic mental function is to help consumers goods identification and memory. brand name for a good or bad feelings of the consumers in the visual stimulation and psychosomatic legend differ conside
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2013-05-23 12:24:58
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2013-05-23 12:26:38
For consumers, is the brand name due to its psychological stimulus signals, its basic function is to help consumers identify and memory products. Brand names to consumers caused by the d
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2013-05-23 12:28:18
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