Film non-necessities. This means that the need for more publicity and guidance in order to attract people to consumer film products. It means that the consumption of the product of the film is certainly affected by the size of the price impact. Therefore, pricing strategy will be an important means

film is non-essential items. This implies a need for more publicity and guidance can only attract people consumer film products. It also means that people's consumption of film products are subject to price the impact of that size. That is why pricing strategy is to be an important means of film mar

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Film is a necessity. This means more publicity and guidance to attract consumer film products. Which means people's consumption of film products size must be under the influence of price. Pricing policies are important tools for movie marketing

The film is not the necessities. This mean need more propaganda and guide attract people consume film products. Just mean the size of people's volume of consumption to the film products must be influenced by price. So the price strategy will be a marketing important means of the film