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關注:1
2013-05-23 12:21
求翻譯:Previous studies have identified critical success factors related to using virtual communities as a marketing channel. These studies have followed two research trends that connect the virtual community to actual purchasing. One is finding relationships between the operational elements of a virtual community and members是什么意思?![]() ![]() Previous studies have identified critical success factors related to using virtual communities as a marketing channel. These studies have followed two research trends that connect the virtual community to actual purchasing. One is finding relationships between the operational elements of a virtual community and members
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2013-05-23 12:21:38
以前的研究已經(jīng)確定了使用虛擬社區(qū)作為一個營銷渠道成功的關鍵因素。這些研究都遵循兩個連接的虛擬社區(qū),以實際購買的研究趨勢。之一是發(fā)現(xiàn)了一個虛擬社區(qū)成員的購買意向,另一種是尋找虛擬社區(qū)成員和他們的購買意向的特征之間的關系的運作要素之間的關系。本研究的模型反映了兩種趨勢。此外,該模型反映了有關客戶滿意度和測量社區(qū)感和忠誠度營銷的成功因素的研究。從本研究的結論已經(jīng)驗證經(jīng)驗與292虛擬社區(qū)成員代表9個利潤為導向的虛擬社區(qū),從收集到的調查數(shù)據(jù)。這項研究證實,虛擬社區(qū)和虛擬社區(qū)成員的特點的運作要素影響
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2013-05-23 12:23:18
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2013-05-23 12:24:58
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2013-05-23 12:26:38
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2013-05-23 12:28:18
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