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關注:1
2013-05-23 12:21
求翻譯:傳統的物流觀念是以工廠的產品為出發點, 企業總是力圖尋找費用最少的途徑,把產品送到顧客手中。這種觀念是以現有產品為中心的供應觀念, 已經落后于時代的發展。 現代市場營銷理論更加強調和倡導物流管理的 “市場后勤觀念”。 市場服務觀念不是以企業現有的產品為出發點, 而是以市場需求為起點思考問題。 首先要考慮市場上消費者的各種需要, 然后再按此需要安排工廠的一系列工作, 企業的有關物流活動都要為滿足顧客需要和提高市場營銷績效服務。總之,就是在物流管理中貫徹市場導向,這就是市場服務觀念的實質。是什么意思?![]() ![]() 傳統的物流觀念是以工廠的產品為出發點, 企業總是力圖尋找費用最少的途徑,把產品送到顧客手中。這種觀念是以現有產品為中心的供應觀念, 已經落后于時代的發展。 現代市場營銷理論更加強調和倡導物流管理的 “市場后勤觀念”。 市場服務觀念不是以企業現有的產品為出發點, 而是以市場需求為起點思考問題。 首先要考慮市場上消費者的各種需要, 然后再按此需要安排工廠的一系列工作, 企業的有關物流活動都要為滿足顧客需要和提高市場營銷績效服務。總之,就是在物流管理中貫徹市場導向,這就是市場服務觀念的實質。
問題補充: |
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2013-05-23 12:21:38
正在翻譯,請等待...
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2013-05-23 12:23:18
traditional logistics concept is to plant the product as the starting point, the enterprise is always trying to find the least-cost means to delivery of products to customers. This concept is based on existing products, has been at the center of supply concept behind the development of the times. Mo
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2013-05-23 12:24:58
The traditional physical distribution idea is take the factory product as the starting point, the enterprise always tries hard to seek the expense least ways, delivers the product in the customer hand.This idea is take the existing product as the central supply idea, already fell behind the time dev
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2013-05-23 12:26:38
Traditional product as the starting point of the logistics concept is to plant, enterprise is always trying to find ways to cost at least, the products to the customers. Supplies of this concept is based on our current products as the central concept, has lagged behind the development of the times.
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2013-05-23 12:28:18
正在翻譯,請等待...
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