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關(guān)注:1
2013-05-23 12:21
求翻譯:市場(chǎng)營(yíng)銷能否取得滿意的效果, 能否吸引和滿足顧客,在很大程度上受賣方物流管理能力和決策的制約。市場(chǎng)營(yíng)銷中的物流管理包括大量工作。其首要任務(wù)是進(jìn)行銷售預(yù)測(cè),然后在此基礎(chǔ)上制訂生產(chǎn)計(jì)劃和存貨計(jì)劃。一些經(jīng)濟(jì)學(xué)家認(rèn)為,營(yíng)銷物流具有節(jié)約成本費(fèi)用的潛力,并將物流管理形容為“成本經(jīng)濟(jì)的最后防線”和“經(jīng)濟(jì)領(lǐng)域的黑暗大陸”。 如果物流決策不協(xié)調(diào),則將導(dǎo)致過高的成本代價(jià)。營(yíng)銷物流是創(chuàng)造市場(chǎng)需求、改善營(yíng)銷績(jī)效的極富潛力的工具。企業(yè)可能通過改善物流管理,提高服務(wù)質(zhì)量,降低價(jià)格,吸引新的顧客,提高企業(yè)競(jìng)爭(zhēng)力和市場(chǎng)營(yíng)銷效果。相反,如果企業(yè)不能及時(shí)將產(chǎn)品送達(dá)顧客手中,就必然失去顧客,喪失市場(chǎng)份額。顯然,物流管理是企業(yè)市場(chǎng)營(yíng)銷管理的重要組成部分。是什么意思?![]() ![]() 市場(chǎng)營(yíng)銷能否取得滿意的效果, 能否吸引和滿足顧客,在很大程度上受賣方物流管理能力和決策的制約。市場(chǎng)營(yíng)銷中的物流管理包括大量工作。其首要任務(wù)是進(jìn)行銷售預(yù)測(cè),然后在此基礎(chǔ)上制訂生產(chǎn)計(jì)劃和存貨計(jì)劃。一些經(jīng)濟(jì)學(xué)家認(rèn)為,營(yíng)銷物流具有節(jié)約成本費(fèi)用的潛力,并將物流管理形容為“成本經(jīng)濟(jì)的最后防線”和“經(jīng)濟(jì)領(lǐng)域的黑暗大陸”。 如果物流決策不協(xié)調(diào),則將導(dǎo)致過高的成本代價(jià)。營(yíng)銷物流是創(chuàng)造市場(chǎng)需求、改善營(yíng)銷績(jī)效的極富潛力的工具。企業(yè)可能通過改善物流管理,提高服務(wù)質(zhì)量,降低價(jià)格,吸引新的顧客,提高企業(yè)競(jìng)爭(zhēng)力和市場(chǎng)營(yíng)銷效果。相反,如果企業(yè)不能及時(shí)將產(chǎn)品送達(dá)顧客手中,就必然失去顧客,喪失市場(chǎng)份額。顯然,物流管理是企業(yè)市場(chǎng)營(yíng)銷管理的重要組成部分。
問題補(bǔ)充: |
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2013-05-23 12:21:38
正在翻譯,請(qǐng)等待...
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2013-05-23 12:23:18
marketing can with satisfactory results, its ability to attract and satisfy the customer, to a large extent by the seller logistics management and decision-making capacity constraints. marketing logistics management including a lot of work. Its primary mission is to conduct sales forecasts, and then
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2013-05-23 12:24:58
Whether does the market marketing obtain satisfaction the effect, whether attracts and satisfies the customer, receives the seller physical distribution managed capacity and the policy-making restriction to a great extent.In market marketing physical distribution management including massive work.It
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2013-05-23 12:26:38
Marketing can achieve satisfactory results, will be able to attract and satisfy the customer, to a large extent, the seller has constraints in logistics management and decision making. Logistics management includes a great deal of work in the marketing. Its primary task is to do a sales forecast, an
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2013-05-23 12:28:18
正在翻譯,請(qǐng)等待...
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