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Many scholars believe that when the research advertising translation translation should be from values and ways of thinking, aesthetic taste to look at hosting advertising, language translation. To select the appropriate form and function to get closer to consumers' psychological

Very many scholars when research advertisement translation thought the translation should from the value idea, the thinking mode, the esthetic appeal, the language load bearing regard the advertisement translation.Thus chooses the suitable form and the function draws close to the consumer psychology

Many scholars think that translation when the study on advertisement translation from values, ways of thinking, aesthetic appeal, look at advertising translation language. Select appropriate form and function close to consumer psychology

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