For ways to deal with the problem, this study consolidate the brand-building related to theory and research, will be divided into brand strategy and brand management response system response at two levels, trying to give banks targeted brand building can be improved content.

In response to question the way to deal with the present study, the compilation of the brand-building relevant theory and research, to be divided between brand strategy and brand management response system building in two levels, in an attempt to measure targeted to the banking brand-building can be

In view of the question processing method, this research synthesis reorganized the brand construction correlation theories and the research, divides into it the brand strategy management the countermeasure and the brand system construction countermeasure two levels, attempts to have pointed the cont

Processing method for problems, this study to consolidate its brand-building related to theory and research, break it into strategic management of brand strategy and brand system construction of two levels, tried to targeted to brand-building content that can be improved.

Processing method for problems, this study to consolidate its brand-building related to theory and research, break it into strategic management of brand strategy and brand system construction of two levels, tried to targeted to brand-building content that can be improved.