This study is the method through literature review, review brands and bank brand research, analysis of China's commercial banks in the brand building process of the status quo, and pointing out the problems.

The present study mainly through literature synthesis methods, recalling the brand with the Bank of relevant research, an analysis of the existing brand China's commercial banks in the bank brand-building process, and noted that the current status of the problem.

This research mainly is the method which summarizes through the literature, the review brand and the bank brand correlation research, the analysis at present Our country Commercial bank's in bank brand construction process present situation, and points out existence the question.

This study mainly through literature review, review of brand and brand-related research, analysis of current brand status in the construction of China's commercial banks in the Bank, and pointed out that there are problems.

This study mainly through literature review, review of brand and brand-related research, analysis of current brand status in the construction of China's commercial banks in the Bank, and pointed out that there are problems.