Industrial and Commercial Bank of China's brand positioning is "your bank around  reliable bank", the purpose is the desire to highlight the extensive network of ICBC, the strength of the strengths and commitment to provide customers with reliable products and services, compared with CCB "building

Industrial and Commercial Bank is the brand positioning of the banks you can trust the bank  " designed to highlight the extensive network of strength, and committed to providing our customers with benefits and can be trusted with the desire to build a line of the "construction of a modern life, an

The industry and commerce bank brand localization is “the bank which you side bank  may trust”, the goal is the prominent labor good network widespread, the powerful superiority and the pledge provides may trust the product and the service desire for the customer, compared with the construction ban

ICBC's branding was "your Bank Trust Bank", designed to highlight a wide network of ICBC, advantages of strength and commitment to provide credible desire to rely on products and services, compared to CCB "construction of modern life", agricultural Bank "with your growing" brands such as presentatio

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