Establishment and maintenance of a good brand, not only bring added value to their products and interests, but also an important factor in health management of commercial banks. If the bank experienced a brand crisis, will not only lead to the loss of brand value, damage to business reputation, but

Establishment and maintenance of a good brand, not only for its products and effective value-added and interest, while commercial banks are also important factors in the health business. If the Bank encountered brand crisis, it may result in loss of value, and brand damage business credibility, but

Establishment and maintenance good brand, not only can bring the effective added value and the benefit for its product, simultaneously also is the commercial bank health management important attribute.If bank bitter experience brand crisis, not only can cause the brand value to lose, the harm commer

The establishment and maintenance of a good brand, not only effective added value and benefits for their products, as well as important factors in health management in commercial banks. If banks face brand crisis, will not only lead to the loss of brand value, and damage to business reputation, will

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